Gamification for teaching composition and graphic design in the advertising course.

New paper:

COLOR  TRAIL: gamification  for  teaching  composition  and  graphic  design  in  the advertising course.

Abstract: This research objective to plan and execute a gamified activity for a class in the  Advertising  course,  aiming  to  identify  which  teaching  knowledge  and game elements are present in the development and execution of this activity, mediated by Digital Information and Communication Technologies (DICT). To  do  so,  a  theoretical  foundation  was  sought  in  relation  to  the  themes  of gamification  and  teaching  knowledge.  The  investigation  was  observational and  qualitative.  The  teacher  relied  on  digital  wisdom  for  the  useof  DICT and   appropriated   conceptually   the   elements   of   the   games   (dynamics, mechanics  and  components)  to  plan  the  gamified  activity  and,  from  its execution,  identified  that  the  most  significant  teaching  knowledge  for  the study was the curricular and experiential knowledge.

Keywords: Teaching  knowledge; digital  information  and  communication; technologies; gamification.

Available at: https://www.revista.ueg.br/index.php/revistapluraisvirtual/article/view/11498/8605

Author: Daniel Augusto Monteiro de Barros & Fernando Silvio Cavalcante Pimentel, Ph.D.